9999js金沙老品牌(中国)有限公司-BinG百科

The essence of a brand is that its owner's products, services, or other advantages over competitors can bring equal or higher value to the target audience. Among them, values include functional benefits and emotional benefits.

Symbolic significance of brand graphics

Deep
Memory
Project
Elements
Industry
Attributes
Ultimate
Simplicity

Project Purpose

Who are we ———— Creating a World Famous Brand and Founding a Century Old Hengfeng

Remember us ———— Logo memory symbols, color memory symbols, graphic memory symbols

Build trust ———— Standardized design internationalizes brand image

一、Positioning

1. Visual effects: speed, professionalism, safety, and unified brand tone.

2. Design vocabulary: recognition, internationalization, memory points.

二、Color interpretation

The overall brand selection is a combination of red and orange.

These two colors have strong penetration in the air and can convey a sense of vitality, enthusiasm, and high-end.

三、Design Interpretation

1.The logo is designed based on industry attributes, with an overall tilt of 60 ° to the right, expressing a sense of speed. It consists of two parts: a graphic logo and a font logo.

2. Graphic logo: Designed based on the abbreviation "HF" of "Hengfeng", and combined with the industry attribute of speed, the letter "H" has been elongated to express a natural sense of mobility during cycling. The design of the letter "F" has undergone color hopping to increase recognition while avoiding the static feeling caused by a single color tone.

3. The letter logo: "HENGF" adopts the same cutting method of combining rounded corners and right angles as the graphic design. Fillet cutting can effectively convey the natural feeling of flow while also conveying friendliness. Right angle cutting not only conveys speed and power, but also has a highly rational temperament, which can demonstrate the rigor, safety, and professionalism of the enterprise.